ChiChi212

Don't forget to check out my writing at ChiChi212.com!  Here's a portion of the article up today about Gucci's new web venture....

Call it a Darwinian social media revolution; only the logged-on and connected survive.  The luxury game is changing and European fashion houses are finally starting to catch on.  For so long, luxury has meant inaccessibility.  Like Samantha Jones said to Smith Jarod right before he went on TRL, handing him a pair of Dolce glasses: “If you’re not wearing something the kids can’t afford, how will they know to look up to you?”  Well I bet if Samantha Jones was still practicing PR today, she would have made Smith tweet, update his status, and upload a video.  We are dealing with a different generation.........

To read the rest of this article go HERE!!!!!!!

xoxo,

SG