Monday, June 8, 2009

Update- Phew

Thanks to my old Cosmo colleague and fellow Kate Lanphear worshipper, Upasna, for sending me this link to the Bazaar's subscriber cover on Modelinia.. I love Doutzen Kroes.  They should use this on newsstands!  The return of the Supermodel is back again!  

Update: According to, Glenda says with these two dueling covers, all readers win.  The subscriber gets a more fashion focused cover while the newsstand pick up shot of Angie, will draw the attention of perhaps an overwhelmed customer who can't decide between Vogue, W, or Bazaar.  Maybe Glenda is using July, which is usually a thinner magazine than say September or March, as a gamble or experiment to see what the reader is drawn towards more.... I can't wait to see the final numbers on this one..

Check out Erica Bartle's take on this issue here:

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