Saturday, June 20, 2009

Glossie Recessionomics- Meredith is Up

MinOnline has released its top selling monthlies (in terms of ad sales) for July.  For the first time in a few months, People Stylewatch did not make the list, but 4 out of the 5 top monthlies came from not media giants Hearst or Conde, but the Meredith corporation.  Fitness saw a 46% increase in ad pages for July.  The glossie's publishers credited a change in regime to kick start advertiser interest in the magazine due to fresh, new columns.  Another interesting point, most of the increase in pages came from the beauty and health sectors, not fashion.  Perhaps a sign that the beauty industry can hold its on in this recession better than fashion brands?  

More, Ladies Home Journal, and Family Circle also made the list from Meredith.  Do advertisers see an older, established woman or mother as the demographic to target?  I have to wonder if it has anything to do with a Michelle Obama effect-- a successful woman who can have a killer job, keep a household, and keep it all together even now in harder times.. Either way its good to see numbers actually up in any sector.  Hopefully the fashion industry will follow.



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