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Monday, February 15, 2010

Alexa Chung for Madewell



I fully admit and accept that our mates across the pond may have a cooler sense of style than we do here in America. Cases in point: Twenty8Twelve, All Saints, Topshop, Kate Moss, and now Alexa Chung for Madewell. Quite ironic actually that a very Americana brand taps an English lass for their collection, but Madewell was pinning pics of Alexa on their inspiration boards well before the collaboration came to be. It couldn't be a better match.

Every piece in the collection looks like it was plucked right off of Alexa herself and put into the garments. Effortlessly cool and laid-back, the collection shows high waisted shorts, cheeky peter pan collars, dainty tea dresses, and of course denim. Translation: I want everything.





Brit-it pal, Pixie Geldof, modeled a look for the presentation.













Look for the line come late August under the label "Alexa Chung for Madewell" in Madewell stores and online at madewell1937.com. That couldn't seem further away. I'm not rushing summer, but I can't wait to get my hands on some of these pieces!


xoxo,

SG

1 comment:

Emily said...

I love Alexa Chung's style, so this is very exciting to me! I can't wait to hit up Madewell.

 
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