Wednesday, July 22, 2009

Adventures in Advertising

What a day it has been for advertising. 

Hudson Jeans has obviously used their 30 million dollar investment for good use.  The brand, along with ad power house Lipman, has just unveiled their new ad campaign featuring Georgia May Jagger.  Not only that, but the brand also enlisted 2 of the biggest names in fashion (Mario Sorrenti and Camilla Nickerson) to shoot and style the campaign, respectively.  Georgia represents all that is hot right now.. Not only is she hot and wears the jeans incredibly well, but all eyes are focused on London especially this upcoming season and having a rock and roll family adds an edge to the brand that fits in perfectly with the the edgy moment fashion is having.  Can't wait to get my hands on a pair.  Look for the new ad in the fall glossies like Vogue, Vanity Fair, and W along with some UK books as well.

Also, Rampage has chosen Bar Refaeli to be the face of their Fall campaign.  Having previously used Gisele, Rampage must have a thing for swimsuit girls.  And for good reason especially with Bar, whose curves give new life to the retailers sophisticated but price conscious pieces.   



1 comment:

Emily said...

Georgia is rockin, and looks absolutely amazing!! It's nice to see this brand finally getting the revamp they needed, love their jeans!

Pattern from K10K |Fonts from Apostrophic Labs and Darrian Lynx | Blog Design by Abecedarian